Always Document Videos of Your Work

May 01, 2024
Always Document Videos of Your Work -
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Effortless Execution: A Guide to Creating Social Media Videos for Your Business

Are you looking to take your social media marketing to the next level? Then video content is the way to go. With the rise of platforms like YouTube, Facebook, Instagram, and TikTok, there's never been a better time to get started.

But, you may be thinking that video creation is complicated and expensive. The good news is that it's now much easier to create high-quality videos with just your smartphone camera. You don't need to invest in expensive equipment to get started.

So, what should you be creating videos about? The answer is simple - what your audience wants to see. If you run a painting business, for example, you could create a video showcasing the pre-paint preparation process or introduce your team and show how they work. Simply being a little creative will lead to more ideas you can quickly record on your phone, such as short tutorials or tips that your customers will find interesting.

The more interesting and engaging your videos are, the better your chances of generating leads and building a professional portfolio to show off to your customers. But most importantly, the better brand you will be building in the long term that customers will remember you for.

To make your videos even more compelling, you can add voice-overs or any other elements that showcase your professionalism and exceptional skills. The key is to create content that is interesting to your audience, not contacting spamming your customers with ads of your rates or sales copy. Instead, create content that they will remember you for. For example, you might create a short tutorial or tips and tricks video that teaches your customer something valuable. This will not only enhance your brand but also attract potential clients who value your expertise.

You might think giving away your best advice makes no sense, as you don't want to reveal secrets from all your years of experience and hard work. However, in a world where people can easily find information online, withholding knowledge won't prevent them from learning elsewhere. By sharing valuable content through videos, you ensure that viewers remember your brand and may choose your services in the future. This also helps filter out those who aren't genuinely interested in your services, reducing time-wasters. People who watch your videos are likely to be genuinely searching for someone with your expertise and will be impressed by what they see.

Advantages of Sharing Your Expertise through Video Content for Brand Building:

You may be hesitant to share your best tips and tricks, considering all the experience and hard work you've put into your trade. However, in today's world with Google readily accessible, people who have an interest in painting themselves will still find ways to learn. By sharing helpful videos, you can ensure that at least those viewers will associate your brand with your expertise and potentially seek your services in the future. Additionally, sharing your knowledge will attract genuine clients who are truly interested in your services, while deterring time-wasters. Overall, video content is a valuable tool for building your brand and reaching the right audience.


Creating videos for social media has never been easier, especially for tradesmen who are constantly in the workplace. It's a great way to reach your potential clients and build your brand. So, don't wait any longer, get started today, and start reaping the benefits of video content.

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