Use Social Media

May 01, 2024
Use Social Media -
Published on  Updated on  

As a tradesman, social media can be an incredibly valuable tool for promoting and getting your business seen, expanding your network, and connecting with more customers. With billions of users on platforms such as Facebook, Instagram, Pinterest, and TikTok, social media provides a massive audience for you to showcase your work, build your brand, and attract clients suited to your services.

Here are a few things to keep in mind when using social media as a decorator & painter:

  • Social media doesn't need to be expensive or time-consuming, but it does require genuine effort. You need to create engaging content without spending any money by documenting your work sites and sharing behind-the-scenes photos and videos of your finished projects.

  • It's important to stay active on your social media profiles and respond promptly to messages and comments from your followers. This will help you build trust with your audience and demonstrate your commitment to providing excellent customer service.

  • To get started, sign up for popular social media platforms and complete the setup process. Each platform will have its own guidelines and features, but they all provide an easy way to reach a large audience and showcase your work.

Why social media matters:

Social media provides a free platform to reach a massive audience, and it's essential for getting in front of your customers. By regularly sharing photos and videos of your work, you can demonstrate your skills, creativity, and attention to detail. This will help you attract new customers, build trust with existing customers, and grow your business.

What to post:

There are many different types of content you can share on social media, including photos and videos of your work, behind-the-scenes images and videos, before-and-after transformations, and more. You can also share testimonials and recommendations from satisfied customers and share information about your services and pricing. This way you are less likely to get contacts from customers who don't match your scope.

Here are two types of strategies to get started on social media:

  1. Foundational content: Foundational content means sharing content introducing your business to the world. For example, sharing a post with a caption around who you are, what your business does, your rates, or where you are based, etc. This is a great way to get started on social media quickly and start building rapport with your audience.

  2. Posting regularly on social media: To keep your business in front of your customers, you're going to have to think about what you're going to post regularly to keep your content unique compared to your competitors. Your customers have many options to choose from when choosing the services they want, and creating content that is memorable to your brand is essential for your customers to remember you when they need your type of services.

Here are some more ideas on what to post:

  1. Behind-the-scenes moments: Give your followers a glimpse into your day-to-day operations and give them a sense of the hard work that goes into your projects.

  2. Before-and-after transformations: Highlight the impact of your work with before-and-after comparisons that showcase the results of your expertise.

  3. Customer testimonials: Share positive reviews from satisfied customers to build trust and credibility with your audience.

  4. Service and pricing information: Keep your followers informed about your offerings and pricing to help them make informed decisions.

It might sound exhausting posting consistently, although most people enjoy when they see their business getting seen and conversing with customers when they're up and running. It also doesn't have to be hard to post on social media.

Follow the Effortless Execution strategy to get you started: Regularly take photos/videos of your work or use free tools like Canva to create eye-catching content for social media. Consistent posting may seem daunting, but it's a crucial investment in building brand awareness and connecting with customers.

As a tradesman, you should always be taking regular photos/videos of your work, which makes it easier to post and share your work, or even spending time on free online tools to create free digital social media content like Canva.

Consistent posting may seem daunting, but it's worth the investment in building brand awareness and connecting with customers.


  • Reach a massive audience for free
  • Showcase your work and skills
  • Build trust with customers
  • Attract new customers and grow your business


  • It can be time-consuming to create and share content regularly (but use our strategy to create content as you work by documenting your daily work with photos and video snaps and sharing them on social media)
  • It's important to be professional and avoid oversharing other people's content without credit or permission or posting inappropriate content.


Using social media as a tradesman is a powerful way to grow your business and reach a massive audience. By following best practices and regularly sharing engaging content, you can showcase your work, build trust with your customers, and attract new business.

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